During a time when online marketing, virtual shopping, and electronic communication are more widely used than ever, it is critically important for individuals and businesses to be highly aware of how they are using trademarks, the scope of a trademark owners rights, and the consequences of infringing them. In this program, Greenberg Traurig litigation associate Jessica Fishfeld will discuss the consequences of trademark infringement. The program will include a brief general review of trademark law, a discussion of each of the several categories of monetary damages permitted by law and their interplay, and litigation strategies for proving or defending against these damages.